Create your own measurement study by selecting from a curated set of incentivized behavioral protocols for measuring preferences over a variety of domains. Flexible parametrization allows to customize the study to specific requirements of your research setting.

Implement your measurement study and run it online or offline (under development), simultaneously or sequentially, with a variety of devices (computers, tablets, or smartphones), and by itself or integrated into other data collection tools. It takes just a few clicks, and neither programming experience nor server infrastructure is required.

The Behavioral Measurement Toolbox automatically stores the metadata of all sessions (choice of measurement, parametrization, and the sample) and makes them available to other researchers. Researchers can also choose to integrate a link to their pre-analysis plan. This allows other users to make more informed measurement choices. Respondent data is kept private and in line with GDPR, but researchers can also donate their data to aid in the quest towards a more standardized and validated set of measures.